The Email marketing Day is over but we were there! This first day entirely dedicated to emailing took place on November 28 in Strasbourg and gathered almost 200 participants. It was a great success for this event comprising conferences and round tables that were brilliantly orchestrated by French market personalities. The stakes and the various difficulties caused when conceiving a message and making it deliverable to gain the loyalty of the clients and acquire traffic were all broached during this first EMDay. Innovations and current trends were also deciphered through exchanges and interactions between contributors and participants, which led to a few tips to remember!