Web addiction, chronic creativity, team spirit: at Blue Butterfly, we explore, we imagine, we develop digital strategies with passion and determination.
Combining skills and creativity, mixing demand and enthusiasm to create a worldwide efficient and stimulating synergy.
We are passionate and curious people brimming with the desire to understand, create and meet challenges. The effervescence of our talents coupled with our experience gives an international and dynamic approach to digital problematics. Anxious to promote new relevant and motivating projects, we pay close attention to the ideas of our collaborators so that each and every one of them is able to thrive by expressing their skills in the service of our clients.
Conceiving a global digital strategy: exploring new ways to offer innovative and relevant concepts.
Everything’s fast on the web. Too fast sometimes. Still, it’s essential to put these lightning evolutions into perspective. Using monitoring tools, we consult the innovations so as to make the most of them and add a real value to our communication. The goal of a digital strategy is to evolve towards new ways of developing the basics of your brand without impairing it from obtaining prospects to making them loyal to your company.
Amby - "King of the ROI"Having a website is nice but it’s better if it is visited!
A website has a meaning only if it’s visited; this, we’ve understood! To make a website known to the public at large and, first of all, to make it lively, the TRAFFIC team thinks about, carries out and analyzes effective online strategies. As passionate experts, Ambroise and his team perfectly master the major digital marketing tools: affiliation, Search Engine Advertising (SEA) and Search Engine Optimization (SEO). Working on a global scale, we meet a dual objective: to generate an increase in the volume of traffic and transform these Internet users into clients.
Meticulous and audacious, our specialists in affiliate networking have set up an international network of privileged, reliable and efficient partners. From the negotiation to obtain the best prices to the analysis of the results and the continuous optimization of the flow of visitors as well as the creation of tailor-made campaigns, nothing escapes the watchful eyes of those in charge of the affiliate department.
In the jungle of the web, making your website visible is an art. The delicate art of positioning yourself in the search engines. Inventive and rigorous, our experts in SEA skillfully manage the campaigns of sponsored links: analysis of performance, optimization of the positioning, generation of a targeted traffic.
As a complement to the SEA, the SEO adds value to the content of a website to position it intelligently in the organic results of the search engines. Entrusting us with the optimization of your natural referencing amounts to reducing traffic acquisition costs and maximizing your notoriety on the web thanks to a targeted traffic.
Aware of the perpetual evolutions in this sector, we attend major online marketing exhibitions to anticipate – the best we can – the trends to come and to have the best resources at our disposal. On the lookout for new technologies, we decipher what is at stake to seize each and every opportunity and to develop a relevant, efficient and coherent digital strategy with you.
Pierre - "Always reliable"Special details for great actions.
Being present on the web is no longer an end in itself. Possessing one’s own Internet website is only the starting point of an e-marketing strategy that must be envisaged globally: creating positive interactions between Internet users and your brand is the central theme of an efficient relationship with clients.
For Pierre and her team, transforming prospects into clients and making them loyal doesn’t verge on the miraculous, it simply stems from their real technical and strategic abilities. Targeting, captivating and livening up your clientele in a dynamic and perennial manner are the main objectives of the campaigns carried out by our e-marketing experts. Whether it is about commercial emails or emails concerning events, whether it is about newsletters or SMS Push campaigns, each campaign is always thoroughly tested, analyzed and optimized to ensure that the message is delivered, has quality and is profitable because an email must first of all be received and read to be efficient.
The best practices in terms of email sending are mastered, delivery audits and tests are carried out; the LOYALTY team leaves nothing to chance. Everything is thought out, rigorously tested and carefully analyzed to optimize your marketing campaigns in the best possible way. There is only one determining element left in maximizing their profitability: the segmentation of your target, which is precisely one of our strengths.
The unquenchable thirst for knowledge guides our team to better decipher and understand the behavior of your prospects and clients. Monitoring and analysis of performance indicators, data bases updating, and scoring calculations are determining factors that enable us to intelligently segment your target.
From conquest to loyalty, a relationship must be built for the long-term by seducing and surprising people every day. Anticipating, listening and convincing are keys to a lively and successful relationship. That is why we are offering you innovative and profitable concepts, capable of meeting your goals.
Flo - "Unbeatable at Scrabble"Find the right words, words that make a difference
Today’s multiplication of mediums offers a real opportunity: the opportunity to express oneself at different levels by using several communication channels. So far, so good. What kind of message should be conveyed using what kind of medium and what kind of words should be used to move a particular kind of public remain to be determined. Things get complicated. It’s at this stage that the expertise of Florence and her team comes into play.
A message is only valued when it is thought out and conceived according to your corporate image, to the medium that’s chosen and, of course, to the goal that must be met. Are you lost for words? Our COPYWRITING team finds the ones that fit. As words’ bashful lovers, only one thing haunts us: words devoid of meaning. We are committed to creating editorial contents that are in conformity with you: structuring, giving meaning to your speech, and adapting it to make your message more striking, more convincing. Creative and precise, our experts draw up and abide by an editorial charter to ensure the integrity of your communication.
Aware of what’s at stake in terms of editorial content, our team is extremely sensitive to the evolution of today’s editorial demands. Writing for and on the web is an activity that has its own codes. As we master SEO (Search Engine Optimization), we create optimized contents so as to maximize our natural referencing in search engines.
Ingenious and insightful, the COPYWRITING writers handle semantic wealth and technical constraints perfectly. Cosmopolitan and open, our team masters foreign languages with subtlety: the translations of your contents are gone over with a fine-toothed comb by our specialists, who ensure the respect of the initial message.
From the conception to the shaping of the content, we put our expertise at your service so as to advise you when it comes to making editorial choices and making your communication accessible, sparkling and persuasive!
Vinc' - "Ordinary creative person"An image is better than a long speech.
We create an attractive graphic universe, conceive numerical devices that are intelligent and offer a unique digital experience. Here, we search, experiment and explore to reveal audacious and efficient concepts. Such is the direction in which we want our web projects to go.
Combining esthetics and technology, the desktop publishing department imagines and conceives innovative graphic devices respecting your brand’s identity. We favor a global approach, think about each medium’s specificity and put the emphasis on the coherence of your communication through different media. Effervescent, the desktop publishing department captures, analyzes and consults new trends to seize opportunities and understand how pertinent these innovations are to respond to our client’s problems.
Graphic sensitivity, technical skills and web culture are the recipe of Vincent and his team. Inventive and demanding, our desktop publishing specialists give free rein to their creativity through different mediums such as graphic design or videotape editing. From the writing of the content to the fulfillment of the project and the outline of the sketch of the graphic concept, each stage is meticulously thought out to bring an innovative and tailor-made solution to your objectives.